Senior Analyst (Enterprise Analytics)

April 2018 – February 2024

Tata Consultancy Services

Senior Analytics Consultant - Responsible for implementing initiatives within Adobe Analytics to meet operational needs. Leading data analytics and Power BI dashboard development best practices and data governance across multiple industry leading brands. Previous experience within TCS include Cybersecurity Project Manager, Enterprise Business Intelligence, Data Analytics & Insights and Scrum Master related roles.

• Providing guidance for data integrity issues, ongoing maintenance, and data governance.
• Maintaining detailed documentation of data collection methods and dependencies.
• Working closely with developers and Customer Experience team to validate and maintain analytics and reporting for various digital channels.
• Aligning with key stakeholders to integrate analytics requirements and updates into production cycles. Creating and managing Roadmaps.
• Architect and implement analytics solutions to meet data collection and reporting needs.
• Architect and implement web tests to meet data collection and reporting needs using Adobe Target.
• Architect and implement site personalization.
• Conducting audits and troubleshooting tracking gaps.
• Supporting a data-driven culture by educating the organization on everyday uses of data as a resource.

Technologies & Applications Used: Adobe Analytics, Snowflake, SQL Server, Power BI, SQL

Senior Enterprise Intelligence Analytics Consultant

July 2017 – Jan 2018

EY

Senior Enterprise Intelligence Analytics Consultant at EY. I was responsible for aligning with key stakeholders on business objectives and streamlining analytics related reporting requirements by leveraging various data visualization tools, technologies and internal resources.

• Aligning with leadership team and key business decision makers to understand day to day business challenges.
• Gathering requirements and defining a roadmap for translating complex requirements into valuable and actionable analytics solutions.
• Defining an analytics strategy that aligns with business objectives.
• Monitoring progress, managing risk and keeping key stakeholders informed.
• Aligning with team members and other analysts to better serve stakeholders and leaders of various functional areas.
• Using analytics, statistics and statistical modeling to solve complex business problems.
• Leveraging exploratory data mining, data warehousing, reporting and data visualization best practices to gain actionable insights that drive the business forward.
• Working closely with developers and database architects on automated reporting solutions.

Technologies & Applications Used: Adobe Analytics (Omniture), SQL Server Management Studio (SSMS), Power BI, SQL

Senior Web Analyst

October 2016 – June 2017

Nike

Senior Web Analyst at Nike within the Global Sales // Digital Go To Market (GTM) Team. Responsible for tracking and analyzing the performance and success of Nike’s B2B digital experiences and marketing campaigns, including nike.net, email, micro sites, apps and digital marketing campaigns. Using available data and analytics, and accountable for building the foundation for proactive data-driven strategic recommendations, analyzing customer data and contributing to overall customer segmentation strategy processes.

• Analyzing Nike Digital First products such as nike.net and online user behaviors, configuring and implementing digital analytics technologies, and interpreting data for a diverse internal stakeholder base.
• Performing analysis on content and site usage to drive optimization opportunities.
• Implementing benchmarking metrics in order to compare Nike Digital First metrics to industry metrics.
• Defining key performance metrics for user behavior, content, experience effectiveness, user growth, engagement, abandonment, content ROI and segmentation.
• Visualizing data in dashboards that can be easily adopted by the organization, leading ultimately to experience optimization and business growth.
• Managing weekly and monthly analytics reports, and insights-driven analysis.   

Technologies & Applications Used: Teradata, Tableau 10.1, SAP, Adobe Analytics (Omniture), Data Warehouse API, Salesforce Marketing Cloud, ExactTarget API, Dreamweaver, XAMPP, PHP, MySQL

Product Manager & Analytics Lead

April 2016 - August 2016

Nike

I was the Retail Reporting & Analytics Lead at Nike within the Retail Experience + Innovation team. My group built the experiences and services that make Nike's retail stores unique. I was responsible for defining the metrics to track and reporting out various results as well as product specific metrics.

• Creating custom reports based on data from multiple sources and environments.
• Aligning with program managers to define KPIs and SLAs.
• Visualizing data for various teams engaged in Retail experience.
• Reviewing ecommerce metrics

Technologies & Applications Used: New Relic, Omniture, Jira, Tableau, Excel

Web Operations Data Analyst

March 2013 – April 2016

HP

I worked as a Web Operations Data Analyst (IT Operations/Support Analyst III) at HP within the Web Operations / Web Based Printing division of the HP Printing and Personal Systems Group. The Web Operations team manages, generates and assists in systems and customer based analytics of HP's web enabled printers. My teams interfaced with multiple partners within HP Inc. to provide improve overall customer experience and business performance of HP's web enabled printers.

• Data collection, generation of established metrics, and validation of data integrity and accuracy.
• Database management, analytics and statistics of web enabled applications and printer technology.
• Data collection and aggregation from databases to provide ongoing and adhoc requests for information to business partners across multiple disciplines.
• Creating reports and reporting tools using various web and software based tools and systems.
• Investigations into underperforming metrics though data analysis and partnering with R&D, Marketing and Customer Satisfaction to assist in issue resolution by providing needed telemetry and information insights.

Technologies & Applications Used: MS SQL, MySQL, Business Intelligence Tools, Microsoft SharePoint, Advanced Excel Formulas, Pivot Tables, Analysis ToolPak, Statistical Analysis, Histogram (Data Points).

Power SEO Specialist

October 2012 – March 2013

ADP

I held a position as a Power SEO Specialist at ADP | Cobalt in downtown Seattle. I developed and implemented full site Search Engine Optimization (SEO) strategies for the top auto manufacturers within the auto industry; which includes GM, BMW, VW, Audi, Nissan, MINI, Hyundai, Lexus, Kia, etc.

I utilized the knowledge of natural search engine listings and employed the following SEO techniques:

• Broad keyword analysis and selection of brand and long tail combinations.
• Review key metrics across the full website to access effectiveness of strategy.
• Competitive site analysis to evaluate on-page optimization and inbound linking strategies.
• Optimize on-page information including page content, Meta tags, page titles, and descriptions.
• Internal linking strategies to disperse value throughout the entire website.
• Inbound and outbound link placement.
• Verification and optimization of Business listings for Google, Bing, and Yahoo!
• Manage internal and external account relationships to include strategic understanding of customer’s business needs and how this drives digital advertising.
• Coordinate across teams to drive ongoing performance improvement including Account Advocates, DAS, product management and sales.

Overall, I was responsible for developing, adhering to, and continually improving full site SEO strategies and services based on an analysis of the competitive marketplace.

Technologies & Applications Used: Google Analytics, Google Webmaster Tools, Google AdWords Keyword Tool, Advanced Excel Formulas, Salesforce, Microsoft SharePoint, Open Site Explorer, SEOmoz, CSS, JavaScript, HTML.

Website Marketing Manager

October 2008 – September 2012

EBSCO Industries

I was the Website Marketing Manager for NSC International, www.binding.com. NSC International, a division of EBSCO Industries, is a leader in promoting binding machines, laminating equipment and digital printers to customers throughout the world. My job duties included Website Marketing, Search Engine Optimization, Keyword Analysis, Analyzing Web Traffic and Trends, Email Marketing, Bulk Product Management using Excel & Microsoft Commerce Server Catalog Manager, focusing on ROI and KPI, increasing web sales, increasing website traffic, and improving search engine rankings.  

I was also responsible for working with various vendors and adding their products on our website. I was able to come up with a web analytics strategy in order to identify which products would more likely sell and which ones will increase ROI.

Technologies & Applications Used: Adobe SiteCatalyst / Omniture, Google Analytics, Advanced Excel Formulas, Microsoft Commerce Server (Catalog Manager), Exact Target, Google AdWords Keyword Tool, Open Site Explorer, SEOmoz, Compete.com, Adobe Photoshop, Adobe Illustrator,SEO, PHP, MySQL, JavaScript, jQuery, CSS and HTML.

Bachelor of Science in Information Technology

2011 – 2013

University of Phoenix

Bachelor of Science in Information Technology with a concentration in Web Development (BSIT-WD)

Associate of Arts

2009 – 2011

University of Phoenix

Associate of Arts with a concentration in Information Technology and Web Design